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Micro-Course • legal
AB 2602 for Producers in Plain English
California's Digital Replica Law Explained
8 minutes total
0 of 3 lessons complete
1
Why AB 2602 Matters
2 min read
Why Every Filmmaker Needs to Know AB 2602
On September 17, 2024, California Governor Gavin Newsom signed AB 2602 into law. This wasn't just another regulation—it fundamentally changed how filmmakers can use AI to create digital replicas of performers.
What Changed
Before AB 2602: Contracts could broadly grant rights to create AI-generated replicas of performers without meaningful limits.
After AB 2602: Performers must receive clear, specific disclosure about how their likeness will be used, and can negotiate protections.
Who's Affected
Key Takeaway: If you're using AI to recreate, modify, or generate a person's likeness or voice, AB 2602 applies to you.